Embedding Integrations to Turn Your App Into a Platform
Products are built to solve your customer’s problems, but your application is one of many that your customer interacts with daily. Adding integrations to complimentary applications can take your individual application and make it a platform central to how your customers do business. But should you build integrations internally or leverage a partner like Workato?
In this session you will hear from Workato Senior Product Marketer, Kristen Ditsch about how integrations are critical to B2B SaaS success, how to decide when you build or buy integrations, and how an embedded iPaaS is the key to efficiently scaling your integration strategy.
Back to Automate Sessions
Speaker:
Kristen Ditsch
Senior Product Marketing Manager, Workato
View All Automate Sessions
View All Automate Sessions