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How quickly are B2B organizations responding to inbound leads?
Get your copy of Workato’s State of Inbound Lead Management to learn how B2B organizations really perform when it comes to managing leads.
Your chances of qualifying an inbound lead decrease by 400%
When a lead fills out a demo request, they’re looking for a solution that addresses their needs as soon as possible. If you don’t respond quickly, they’ll likely talk to a competitor that’s more responsive.
Why?
We Tested 114 B2B Organizations
We filled out demo requests for 114 leading B2B organizations. Then, to see if they use intent data, we visited each of their profiles in the software review site, G2, an hour later.
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A look into the State of Inbound Lead Management
B2B Organizations Fail to Respond Quickly
On average, organizations took 11 hours and 54 minutes to send a personalized email and 14 hours and 29 minutes to make a phone call.
High-Growth Companies React the Fastest
High-growth companies (51-200 employees) took 6 hours and 45 minutes to respond, which was significantly faster than the response times of startup, mid-market, or enterprise organizations.
The Software You Use Can Influence Your Response Time
Companies that used Salesforce as their CRM, Hubspot as their marketing automation platform, and Outreach as their sales engagement platform, responded faster than those that used rival platforms.
B2B Organizations that Use ChatBots Act Swiftly
On average, organizations that used chatbots responded 2 hours faster than those that didn’t. We also found that they were more likely to respond.
Get the insights here
Get the insights here
But that’s not all. You’ll also learn:
How response times varied
by industry
The impact lead routing tools can have
How other software platforms influence response time
VIEW THE REPORT
VIEW THE REPORT
State of Inbound Lead Management
if your response time slows from 5 to 10 minutes.
Source: Harvard Business Review
State of Inbound Lead Management