THE STATE OF DIGITAL AUTOMATION | SINGAPORE 2023
THE STATE OF DIGITAL AUTOMATION 2023
SINGAPORE
In H2 2022, we asked 133 enterprises in Singapore about their enterprise automation journey. How does your company stack up?
Let's get started. Has your enterprise implemented automations?
YES
NO
Congratulations!
Who We Surveyed >
83%
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INTRO
WHO WE SURVEYED
SURVEY HIGHLIGHTS
CONCLUSION
You join
of enterprises in Singapore who have deployed at least 1 automation solution.
Hm...
17%
You are part of
of enterprises in Singapore who have not deployed automations.
Enterprise TYPE
BUSINESS MODEL
KEY DECISION MAKERS
JOB ROLE
Who We Surveyed
133
Enterprises
23%
32%
of all respondents are from top management
Senior Management
21%
C-Suite / President / Vice-President
19%
Middle Management
5%
Others
Owner / Founder / Co-Founder / Board Member
76%
37%
of all respondents are key tech investment decision makers
Participant
63%
7%
of all respondents are operating in B2B-related business models
B2C
Both
70%
9%
26%
of all respondents are SMEs
Large Enterprises
65%
68%
Productivity increase as a result of more consistent output
52%
Cost reduction through reducing manpower needs
50%
Efficiency in product development/production
36%
Challenges in integration of existing systems
29%
Leverage R&D / Deep Tech to gain competitive edge
24%
Shortage of tech talent, automation addresses the gaps
14%
Increase in government grants to support digital upgrading
Productivity, cost reduction, and efficiency
were cited as the top motivations for implementing digital automations
Motivations to automate
WHY ENTERPRISES ARE CHOOSING TO IMPLEMENT AUTOMATIONS
RESULTS SEEN AFTER AUTOMATION
Reduced hours of manual work
78%
Real-time visibility and access to data & insights
64%
Increased number of automated processes
61%
Improved employee experience
Increased pipeline generation and sales leads
28%
98%
of respondents saw positive results from digital automations
Impact of automation
Results Seen from successful Automations
20%
2%
Every department responsible
47%
11%
Business Intelligence
Achievement of targets (by Dept. Responsible)
of enterprises that involved multiple departments in implementation met or surpassed their automation targets
Who's automating
Automation success by department responsible
41%
Too many stakeholders to manage
Process is too technical, business teams can't automate independently
33%
Takes up too much bandwidth and resources from IT
Not knowing what to prioritize/where to start
Limitations on the automation software we are using
Approval process for government grants
4%
Internal resistance / Lack of support
3%
Budget constraints
Lack tech talent
IMPLEMENTATION fRUSTRATIONS FOR ALL
Roadblocks
to successful automation include stakeholder management, overly technical processes, and limited IT bandwidth
Automation roadblocks
ChallenGes faced in the automation journey
81%
intend to automate just as much as last year, if not more, in 2023
Future of Automation
Considerations for future digital automation adoption
Less than in 2022
About the same as in 2022
39%
A bit more than in 2022
A lot more than in 2022
10%
Processes Planned for automation in 2023
Productivity Cost reduction Efficiency
to successful automation include: stakeholder management, overly technical processes, and limited IT bandwidth
Survey Highlights
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Conclusion
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If you’re not automating, you’re falling behind.
With over 83% of enterprises in Singapore already adopting at least 1 digital automation solution, those who do not jump on the automation bandwagon risk falling behind. Of companies who have not automated, 8 out of 10 intend to start in 2023.
It takes a village to automate successfully.
While digital automations are still majority owned by IT departments (54%), 78% of enterprises that involved multiple departments in implementation met or surpassed their automation targets.
Automation is a key success factor for business productivity.
An overwhelming majority of 98% of enterprises saw positive results, including reduced manual work, visibility and access to data, and improved employee experience.
82% of enterprises saw results within 6 months, and over 20% saw results within 1 - 4 weeks.
Picking the right software is critical for automation success.
36% of enterprises cited overly technical processes as a roadblock for business teams to automate independently. Implementing a low / no-code iPaaS like Workato can help ease implementation and empower non-technical users.
Automation is not a one-hit wonder.
Enterprises need to think about automation as an enterprise-wide strategy, not a once-off side project, to ensure sustainable growth and see long-term success.
27%
6%
Finance
38%
8%
Engineering / DevOps
15%
42%
35%
IT
22%
48%
Product / Project Management
Outperformed
Right on target
Not yet started
Underperformed
Conducted by
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Enterprises are looking to automation to sharpen business outcomes and do more with less.
Enterprises are looking to automation to sharpen business outcomes and do more with less
Automation unearths hidden business potential by improving process efficiency and employee productivity while delivering valuable insights into operations
A low/no-code approach to automation can help business users take charge of automation needs and overcome hurdles of adoption and limited IT bandwidth
In companies where only one department was responsible for implementation, success rates were lower
60% of enterprises intend to roll out company-wide automation systems, as opposed to point solutions or departmental automations
Supported by
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THE STATE OF DIGITAL AUTOMATION
SINGAPORE 2023
Not key decision maker
Conclusion >
of respondents reported that likelikehood of achieving targets was higher if all departments are involved
Departments responsible for implementing automation
Not knowing what to prioritise/where to start
intend to automate as many as, if not more automations in 2023
of respondents reported that likelihood of achieving targets was higher if all departments are involved
While digital automations are still majority owned by IT departments (54%), over 78% of respondents reported that the likelihood of achieving their targets was higher when every department was involved.
© Workato 2022
THE STATE OF DIGITAL AUTOMATION | SINGAPORE 2022/23
SINGAPORE 2022/23
We asked 133 enterprises in Singapore about their enterprise automation journey. How does your company stack up?
Survey Highlights >
LEs
54%
intent to automate as many as, if not more automations in 2023
Automation Roadblocks